In 2020 when home offices and gyms were hastily being assembled, a jump rope World Champion and his unfit best friend had an idea to create a jump rope that would inspire everyday use.

They felt there was a better way to share the joy and benefits of jump rope which has long been stereotyped as a pastime for children or a conditioning exercise for athletes.

To highlight jump rope as a daily self-care ritual, and to sustain better physical and mental health outcomes, their mission was to remove the perfection approach which has saturated communications in the fitness industry.

And so LUPE was born – a stylish jump rope that’s easy to adjust and has slim, silicone grip handles to enable fun and engaging workouts. It’s a jump rope for everyone, and anyone who wants to celebrate their progress regardless of how many jumps they do a day.

Why? So they can stay in it